Home of Capital
Het Nieuwe Instituut
Contribution*
July, 2021
Het Nieuwe Instituut
Contribution*
July, 2021
Every day, the Instagram account Funda Makeovers shares a home whose market value is significantly boosted with the help of a few aesthetic interventions. Using the hashtag #ziedepotentie (‘see the potential’), it presents before and after images of apartments, floors and houses that have been posted twice within a year on Funda, the Netherlands' largest real estate platform. Stripped-down interiors undergo a restyling featuring herringbone parquet, steel window frames, and, ideally, black taps. These makeovers can be considered part of the phenomenon of 'house flipping', a popular practice among private investors. They buy dilapidated houses, renovate them using their magic box of stylistic products, and then sell them on immediately at a substantial profit. Funda Makeovers exposes a phenomenon in which the home is above all a home for capital.
*with Marten Kuijpers and The Anderen (Karin Fischnaller).
Exhibition The Temporary House of the Home curated by Guus Beumer and Arianne van der Veen. Photos by Johannes Schwartz.
Exhibition The Temporary House of the Home curated by Guus Beumer and Arianne van der Veen. Photos by Johannes Schwartz.
